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EU GDPR Compliance

Our Privacy Policy sets out what personal buyer information we receive from customers via, how we use it and under what circumstances, if any, we will share it with other parties. 

We abide by and are compliant with the Data Protection Act 1998 (DPA) and the General Data Protection Regulation (GDPR) which comes into effect on May 25, 2018.

We are committed to keeping buyers’ personal information secure and confidential.

What is the GDPR?

The GDPR is a new legal framework from the European Union (EU) that updates data protection regulations. The law is designed to solidify data protection privacy laws throughout the EU and enhance the rights of EU citizens to protect their personal data.

Who Does GDPR Apply To?

The GDPR applies to any business that offers products or services to EU citizens or collects personal information from EU citizens.

What Does GDPR Require?

Whereas the previous framework regarding data protection applied to Data Controllers, the new framework applies to both Data Controllers and Data Processors (including subprocessors).

Data Controllers are responsible for deciding what personal data is collected and the purpose of that collection. Additional security is now required around obtaining and maintaining consent of use for personal data.

Data Processors have the obligation to keep records of personal data utilized and increase security measures around this use. Notification of security breaches is required to the Data Controllers and to customers.

For additional information on GDPR, click here.

Lawful Basis for Processing Personal Data

For the purposes of GDPR, we are the Data Controller when selling on and process all personal data legally, fairly and in a transparent manner.

Under Article 6 of GDPR, the lawful basis on which we process personal data received from customers is that of “Contract” – whereby processing is necessary in order to fulfill buyer orders and enquiries.

We retain information provided by customers, such as transaction information for internal financial accounting purposes. It is a legal requirement to retain this information for a period of 7 years.

Web Platform Data Processor: Woocommerce utilizes Woocommerce as a web platform and Data Processor. Woocommerce processes personal data according to documented instructions provided by BraceWarrior. Woocommerce also acts as an intermediary for payment processing for BraceWarrior and transmits data to the payment processor, Stripe, according to agreed to instructions.

Woocommerce Subprocessing

In order to fulfill the instructions provided by BraceWarrior in relation to customer orders, Woocommerce may use a number of subprocessors to:

  • store platform data
  • operate portions of Woocommerce’s website
  • respond to support inquiries

Woocommerce ensures that subprocessors of information have updated standards to comply with GDPR.

For more information on Woocommerce GDPR compliance, visit Woocommerce’s GDPR Whitepaper.

Other Data Processors

BraceWarrior utilizes multiple data processors in order to process and fulfill customer orders and provide customer service support. BraceWarrior ensures all data processors using personal data comply with GDPR regulations.

Data We Receive: Personally Identifiable Information

We receive personally identifiable information via from customers only when it is voluntarily submitted by buyers when placing an online order. The data we receive includes: name, billing address, delivery name, delivery address, e-mail address, telephone number, date of order, items ordered, value of items ordered, chosen method of delivery.

We do not sell or rent personally identifiable information to any third party for any purpose.

How We Use Buyers’ Personal Information

We may use any personal buyer information provided by customers to:

  • process and dispatch buyers’ order/s
  • use the information to meet our legal and regulatory obligations
  • prevent and detect crime
  • develop and improve our products, including statistical analysis

We treat all information we hold about buyers as private and confidential. We will not reveal any personal details or details concerning buyers’ orders to anyone not connected with us, unless:

  • a buyer asks us to reveal the information, or we have a buyer’s permission to do so
  • we are required or permitted to do so by law

We may share buyer personal information with our suppliers, service providers and other contractors only to fulfil orders buyers place with us on

Data Subject Access Requests

Under GDPR, buyers are entitled to obtain from us, the Data Controller for the purposes of GDPR, when selling on, a copy of the data held concerning them and to have any inaccuracies in the data rectified. We are obliged to provide this data to within one calendar month of the request and free of charge, unless the nature of the request is complex, then the data will be provided within the reasonable time frame determined.

However, we have the right to refuse or charge for requests that are manifestly unfounded or excessive and repetitive.